MOTION/INTERACTIVE
Design
Shopaztecs Nike × JORDAN Basketball Gear Commercial
This was one of my first major projects working at Aztec Shops, where my job was to find and coordinate the models, book the shooting location, and lead the overall creative direction and editing for the commercial.
An advertising agency that offers local and international ads and interactive media displayed onto digital kiosks installed in school campuses across the country which, in theory, brings in revenue for the school.
Upper Half Ad Placement
Interactive
menu tabs
School bulletins,
promotions &
interactive media
Lower Half ad
placement
Main tab menu
The main menu is divided up into Launch, Voting, SkoolLive Famous, Engage, and Supporters tabs. When selected each tab brings the student to a new page:
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Launch - Displays school announcements, events and other content made by the schools themselves.
Voting - Allows students to view and vote on pictures submitted by their peers through the SkoolLive app.
SkoolLive Famous - Students can view the highest ranked submissions from each weeks challenge, from both regional and national submissions.
Engage - Students can view special offers and even submit their personal information to receive exclusive offers from national corporations.
Supporters - This page displays each business associated with and supporting SkoolLive and its investors.
SUB tab menu
Sub menu where more options drop down when any of the Main Tabs are selected.
PAGE HEADER
Header displaying the theme of the day, each day having a different theme of interactivity for participating students.
interactive screen area
Area where students find main school messages and student submitted content that can be reviewed, enjoyed, and voted upon.
Static Digital
Advertisement
Non-animated local and national
advertisements designed for the upper,
lower and full screen sections of the
SkoolLive kiosk screen.
Our kiosks would often have interactive campaigns so the viewer could participate with the screen's content. The digital network then gathered data analysis allowing us to better understand each project's effectiveness on the audience interaction numbers.
Whether it be a simple highlighted button, a data entry area, or an animated responsive multi-screen project, I took on challenging work and delivered in a timely schedule, all designed to catch both students and teachers eyes.
The Nintendo Labo campaign; it starts with a home screen that plays the product's general video, which is part of a rotating cycle of ads the students can stop and tap.
Buttons are at the bottom of the screen and when tapped, taking the viewer to either the Make, Play or Discover aspects of the Labo, each with it's own screen showing what can
be made with the console.
Animated Digital
Advertisement
Animated promotions usually designed for the full portion of the kiosk screen. These promos usually include interactive areas for the students leading to more positive data for the client.
Fuel Up to Play 60 is a NFL campaign asking for volunteers to mentor and motivate young kids to take part in physical and mental activities related to the NFL, as well as steering students towards a successful future.
The campaign was split into 2 targets, Teachers and Students. First, a half-screen banner was displayed within a cycle of other ads, each intended for faculty or students, which then led to another full-screen animation where participants volunteer their information directly into the kiosk's screen.
With a new Nickelodeon TMNT released this past year, we wanted to show an exclusive preview of the show, and cycling character factoids along the screen bottom.
The Halloween campaign was much more interactive; with the ability to play what was basically bad guy whack-a-mole, all designed to get as many screen interactions as possible.
